My Mayan predictions for the mobile industry raised some eyebrows. In facebook comments I was even (kiddingly) called evil. Bear in mind that my predictions were written a little bit tongue in cheek. But only a little bit. Meaning that I am serious about those things happening, but not serious of them being the end of the world. So don’t be worried. I am not in doom and gloom, but more energized about the future than ever.
Taking a chapter from the PR book of the Mayas, let’s just agree the apocalypse will just be the beginning of a new era.
What will the new era of the mobile industry be like? Is it a movie plot we’ve already seen? Will everything go like in the movies?
Yes. And no. But let me guarantee it’s not going to be a gloomy one like “2012” or “Day After Tomorrow” but something totally else.
For some, the mobile industry is going to be more like the plot of Hangover (if you are not familiar, check IMDB), a group of established guys who keep on trying to reconstruct piece-by-piece what did just happen and how to adapt. The casting is also appropriate. The two main characters are the trendy guy with a sneaky streak and the more serious geeky guy who has problems staying in control. And there’s the third guy – the outcast who tries hard but usually just somehow messes up. Fittingly, the plot has long tail sequel potential in so many emerging markets.
For others, the new era of mobile is going to be like the plot of Forrest Gump (if you are not familiar, do us both a favor and stop reading this blog), a story of vision, talent and skills relevant in so many places. Or in corporatespeak, “assets and capabilities horizontally deployable in untapped, adjacent verticals and market contexts”. For example, people knowing about how to get and manage sensorial and location data from mobiles may end up being in big demand by the industries trying to build automated machinery such as miners or cranes. Or augmented reality experts realize that while it is useful to develop camera algorithms to sort out that the Pizza sign in front of the user actually is…..drum roll, please….a pizzeria, it can be really useful to use the same technologies and principles to sort out different kind of things to recycle.
Like they say, there’s no business like show business.